Every customer matters.
Every opportunity counts.
Prokti is the CRM built for Indian MSMEs and startups. You focus on building your organisation. We make sure no customer, lead or conversation is ever missed.
A Smarter Way Forward. Intelligent CRM. Better Relationships. Faster Growth.
Sales pipeline
Follow-ups
Call · Sharma Traders
Quote · Nair & Co.
Demo · Patel Foods
✦ AI suggests
3 high-value leads not contacted this week. Draft follow-ups?
Illustrative product concept. Data shown is sample data.
Growth is built on
three simple truths
Behind every business is a customer who chose you, and an entrepreneur doing ten things at once. Prokti is built around both.
The customer is king
Customers remember how they were treated. Prokti keeps their history, preferences and promises in front of your team, so every interaction feels personal.
Every opportunity is precious
For a growing business, one lost lead can be a lost month. Prokti makes sure every enquiry is captured, owned and followed up, never left to memory.
Every communication is valuable
A call, a message, an email: each is a moment of trust. Prokti keeps them together so nothing is forgotten or asked twice.
You build the organisation.
Prokti looks after the relationships.
Founders should spend their energy on product, people and vision, not on chasing spreadsheets. Prokti handles the remembering, reminding and organising, so life stays simple while the business grows.
- Designed to be set up in a day, not a quarter
- Made for founder-led and small teams
- Growth insight in plain language, no analyst needed
A day with Prokti ILLUSTRATIVE
Concept preview. These capabilities are planned.
Most CRMs ask you to feed them.
Prokti works for you.
Built from the realities of Indian MSMEs and startups, with growth as the first priority.
Founder-first, not enterprise-first
Made for owners and small teams, not IT departments.
Opportunity protection
Every lead gets an owner and a next step, so nothing quietly goes cold.
Conversation memory
Context from every interaction stays with the customer. Integrations planned.
Growth-first insight
Tells you what to do next to grow, not only what already happened.
Built for India
Rupee-first, GST-related fields and WhatsApp-style communication in mind.
Grows with you
From a solo founder to a growing team, without switching tools.
Everything you need to turn
conversations into customers
One simple platform for relationships, sales, workflows and insight.
Customers & contacts
One clean record for every person and company.
Leads & qualification
Capture leads and focus on the ones that matter.
Pipeline & deals
See every opportunity and where it stands.
Tasks & follow-ups
Reminders and activities that keep teams consistent.
Workflow automationPLANNED
Simple rules that handle repetitive work.
Reports & insight
Understand performance without an analyst.
AI recommendationsPLANNED
Suggested next actions inside your workflow.
IntegrationsPLANNED
Email, calendar and messaging, subject to approved APIs.
From first enquiry to loyal customer,
nothing slips
Every stage is tracked, so your whole team sees the same story.
Capture
Lead enters Prokti
Qualify
Prioritise the best
Follow up
Reminders by default
Opportunity
Value and owner
Proposal
Track and nudge
Won / lost
Record the reason
Nurture
Renewals, repeat sales
Turn customer data into your next best action
AI woven into the workflow, not bolted on as a chatbot. Ask in plain language and get answers and suggested actions, with you always in control.
AI capabilities are planned. Results depend on your data and permissions.
5 matching leads found. Suggested next steps: call the 2 oldest, send a drafted follow-up to the rest, and create tasks for Friday.
Make consistent follow-ups the default
Trigger, condition, action. Small teams get the consistency of a large operations team.
Example rules. Automation is a planned capability.
Built around how Indian businesses
actually work
Rupee-first
Indian currency and number formats throughout.
GST-ready records
Configurable fields for GST-related business records where relevant.
Mobile-responsive
Works wherever your field team works.
WhatsApp & email
Communication integrations are planned, subject to approved APIs and customer consent.
Simple onboarding
Sensible defaults so teams start quickly.
Access controls
Role-based permissions to protect customer data.
These are product goals. Prokti does not yet claim certifications or regulatory compliance.
For the people building
India’s businesses
Startups & founder-led teams
Every early customer counts. Keep each relationship warm while you build.
Distributors & wholesalers
Many accounts, repeat orders, timely reminders.
Professional services
Client pipelines, proposals and renewals.
Small manufacturers
B2B enquiries, quotes and dealer follow-up.
B2B service providers
Lead tracking, contracts and account care.
Retail & trading
Customer history and repeat sales.
Powerful enough to grow with,
simple enough to start today
| Dimension | Spreadsheets | Basic contact tools | Complex enterprise CRM | Prokti (design goal) |
|---|---|---|---|---|
| Ease of use | Familiar | Simple | Learning curve | Simple by design |
| Setup effort | Manual | Low | Often high | Minimal |
| Automation | Limited | Limited | Extensive, complex | Simple rules |
| Contextual AI | None | Varies | Varies | Built into workflows |
| MSME suitability | Ad hoc | Moderate | Often oversized | Core focus |
General tendencies of each category, not claims about specific products.
Simple plans that grow with you
Packaging is being finalised with early-access partners. Pricing will be announced before launch.
Starter
Individual owners and very small teams.
- Contacts & leads
- Basic pipeline
- Tasks & reminders
GrowthMOST FLEXIBLE
Growing teams who need collaboration and automation.
- Everything in Starter
- Workflow automation
- Team collaboration & AI assist
Business
Larger MSMEs needing control and reporting.
- Everything in Growth
- Advanced permissions
- Reporting & integrations
Questions, answered
Is Prokti available today?
Prokti is in development. Join the early-access list and we will be in touch as we open to partners.
Who is Prokti for?
Indian MSMEs and startups, especially founder-led teams that need a simpler, more affordable and more intelligent CRM than spreadsheets or heavyweight enterprise tools.
How will AI be used?
AI is planned to assist inside workflows: prioritising leads, suggesting follow-ups and answering questions. Suggestions are for you to review, and quality depends on your data and permissions.
Will it connect to WhatsApp and email?
Communication integrations are planned, subject to approved APIs and customer permissions.
How much will it cost?
Plans and pricing are being finalised. Early-access partners will hear first.
Keep building.
We will keep every customer close.
Less time managing work, more time growing your business. Join early access and help shape a CRM built for Indian MSMEs and startups.